How much have expectations increased in your category?

Each unique Expectation Audit is harvested from the world’s largest, most-continuous database of 4.5 million consumer assessments of 1,624 brands in 142 categories.

These metrics provide professionals in all marketing sectors with exceptionally affordable, emotionally-based, predictive assessments and insights.

It has been used by some of the world’s largest brands including Apple, Nike, Dunkin’, the U.S. Army, McDonald’s, The Hartford, Citibank, Hyundai, Unilever, P&G, Macys, and AT&T – not only because expectations are the key strategically, but because they also correlate positively with consumer behavior at the 0.80+ level.

Adaptable as they are cost-effective, increasing your abilities to better meet expectations can supercharge all aspects of marketing and branding, including CX, CRM, CSAT, and NPS. 

Brand Loyalty

  • 41% Increase

  • 38% Increase

  • 50% Increase

  • 42% Increase

  • 30% Increase

  • 39% Increase

  • 26% Increase

  • 40% Increase

  • 20% Increase

  • 45% Increase

  • 38% Increase

  • 21% Increase

  • 53% Increase

  • 18% Increase

  • 12% Increase

  • 15% Increase

  • 16% Increase

  • 29% Increase

  • 31% Increase

  • 22% Increase

  • 49% Increase

  • 46% Increase

  • 44% Increase

  • 19% Increase

  • 20% Increase

  • 24% Increase

  • 17% Increase

  • 33% Increase

  • 19% Increase

  • 12% Increase

  • 22% Increase

  • 36% Increase

  • 42% Increase

  • 34% Increase

  • 45% Increase

  • 48% Increase

  • 32% Increase

  • 36% Increase

  • 38% Increase

  • 40% Increase

  • 37% Increase

  • 12% Increase

  • 59% Increase

  • 11% Increase

  • 57% Increase

  • 9% Increase

  • 8% Increase

  • 17% Increase

  • 10% Increase

  • 20% Increase

  • 13% Increase

  • 20% Increase

  • 25% Increase

  • 22% Increase

  • 25% Increase

  • 52% Increase

  • 26% Increase

  • 31% Increase

  • 30% Increase

  • 20% Increase

  • 27% Increase

  • 29% Increase

  • 11% Increase

  • 17% Increase

  • 10% Increase

  • 22% Increase

  • 14% Increase

  • 17% Increase

  • 35% Increase

  • 15% Increase

  • 32% Increase

  • 17% Increase

  • 20% Increase

  • 16% Increase

  • 24% Increase

  • 31% Increase

  • 30% Increase

  • 29% Increase

  • 27% Increase

  • 24% Increase

  • 46% Increase

  • 32% Increase

  • 37% Increase

  • 26% Increase

  • 23% Increase

  • 16% Increase

  • 38% Increase

  • 25% Increase

  • 18% Increase

  • 18% Increase

  • 22% Increase

  • 28% Increase

  • 15% Increase

  • 21% Increase

  • 37% Increase

  • 30% Increase

  • 25% Increase

  • 29% Increase

  • 32% Increase

  • 49% Increase

  • 38% Increase

  • 40% Increase

  • 21% Increase

  • 37% Increase

  • 16% Increase

  • 32% Increase

  • 25% Increase

  • 30% Increase

  • 26% Increase

  • 51% Increase

  • 59% Increase

  • 29% Increase

  • 20% Increase

  • 55% Increase

CX

  • 45% Increase

  • 23% Increase

  • 51% Increase

  • 49% Increase

  • 40% Increase

  • 47% Increase

  • 30% Increase

  • 43% Increase

  • 25% Increase

  • 40% Increase

  • 35% Increase

  • 19% Increase

  • 50% Increase

  • 26% Increase

  • 22% Increase

  • 15% Increase

  • 26% Increase

  • 37% Increase

  • 42% Increase

  • 22% Increase

  • 35% Increase

  • 50% Increase

  • 56% Increase

  • 25% Increase

  • 26% Increase

  • 19% Increase

  • 35% Increase

  • 45% Increase

  • 25% Increase

  • 10% Increase

  • 17% Increase

  • 27% Increase

  • 35% Increase

  • 44% Increase

  • 39% Increase

  • 52% Increase

  • 19% Increase

  • 28% Increase

  • 34% Increase

  • 23% Increase

  • 25% Increase

  • 9% Increase

  • 60% Increase

  • 7% Increase

  • 55% Increase

  • 11% Increase

  • 13% Increase

  • 17% Increase

  • 12% Increase

  • 8% Increase

  • 7% Increase

  • 16% Increase

  • 19% Increase

  • 15% Increase

  • 12% Increase

  • 47% Increase

  • 34% Increase

  • 36% Increase

  • 42% Increase

  • 11% Increase

  • 28% Increase

  • 30% Increase

  • 9% Increase

  • 25% Increase

  • 16% Increase

  • 25% Increase

  • 27% Increase

  • 15% Increase

  • 45% Increase

  • 20% Increase

  • 45% Increase

  • 24% Increase

  • 25% Increase

  • 11% Increase

  • 28% Increase

  • 45% Increase

  • 40% Increase

  • 36% Increase

  • 34% Increase

  • 33% Increase

  • 53% Increase

  • 28% Increase

  • 45% Increase

  • 18% Increase

  • 30% Increase

  • 23% Increase

  • 25% Increase

  • 66% Increase

  • 15% Increase

  • 14% Increase

  • 26% Increase

  • 27% Increase

  • 23% Increase

  • 20% Increase

  • 29% Increase

  • 35% Increase

  • 25% Increase

  • 33% Increase

  • 30% Increase

  • 22% Increase

  • 45% Increase

  • 27% Increase

  • 16% Increase

  • 42% Increase

  • 23% Increase

  • 36% Increase

  • 30% Increase

  • 12% Increase

  • 31% Increase

  • 44% Increase

  • 59% Increase

  • 30% Increase

  • 16% Increase

  • 46% Increase

CRM

  • 55% Increase

  • 30% Increase

  • 43% Increase

  • 48% Increase

  • 30% Increase

  • 37% Increase

  • 20% Increase

  • 46% Increase

  • 20% Increase

  • 33% Increase

  • 33% Increase

  • 25% Increase

  • 48% Increase

  • 15% Increase

  • 13% Increase

  • 20% Increase

  • 25% Increase

  • 34% Increase

  • 39% Increase

  • 15% Increase

  • 28% Increase

  • 46% Increase

  • 37% Increase

  • 27% Increase

  • 22% Increase

  • 23% Increase

  • 20% Increase

  • 32% Increase

  • 16% Increase

  • 8% Increase

  • 15% Increase

  • 25% Increase

  • 42% Increase

  • 28% Increase

  • 36% Increase

  • 32% Increase

  • 21% Increase

  • 21% Increase

  • 38% Increase

  • 8% Increase

  • 11% Increase

  • 7% Increase

  • 29% Increase

  • 16% Increase

  • 37% Increase

  • 15% Increase

  • 15% Increase

  • 15% Increase

  • 9% Increase

  • 6% Increase

  • 11% Increase

  • 7% Increase

  • 12% Increase

  • 11% Increase

  • 15% Increase

  • 21% Increase

  • 35% Increase

  • 32% Increase

  • 12% Increase

  • 7% Increase

  • 15% Increase

  • 15% Increase

  • 8% Increase

  • 11% Increase

  • 11% Increase

  • 32% Increase

  • 12% Increase

  • 18% Increase

  • 27% Increase

  • 17% Increase

  • 28% Increase

  • 20% Increase

  • 18% Increase

  • 10% Increase

  • 29% Increase

  • 55% Increase

  • 46% Increase

  • 44% Increase

  • 36% Increase

  • 30% Increase

  • 34% Increase

  • 22% Increase

  • 47% Increase

  • 15% Increase

  • 35% Increase

  • 26% Increase

  • 24% Increase

  • 45% Increase

  • 22% Increase

  • 19% Increase

  • 18% Increase

  • 21% Increase

  • 20% Increase

  • 9% Increase

  • 19% Increase

  • 16% Increase

  • 33% Increase

  • 31% Increase

  • 44% Increase

  • 19% Increase

  • 42% Increase

  • 16% Increase

  • 8% Increase

  • 45% Increase

  • 27% Increase

  • 36% Increase

  • 28% Increase

  • 10% Increase

  • 32% Increase

  • 38% Increase

  • 45% Increase

  • 29% Increase

  • 6% Increase

  • 37% Increase

CSAT

  • 57% Increase

  • 40% Increase

  • 47% Increase

  • 50% Increase

  • 37% Increase

  • 48% Increase

  • 29% Increase

  • 45% Increase

  • 29% Increase

  • 46% Increase

  • 40% Increase

  • 19% Increase

  • 51% Increase

  • 30% Increase

  • 20% Increase

  • 21% Increase

  • 30% Increase

  • 38% Increase

  • 40% Increase

  • 28% Increase

  • 40% Increase

  • 45% Increase

  • 48% Increase

  • 20% Increase

  • 21% Increase

  • 19% Increase

  • 36% Increase

  • 30% Increase

  • 20% Increase

  • 15% Increase

  • 24% Increase

  • 37% Increase

  • 47% Increase

  • 43% Increase

  • 42% Increase

  • 55% Increase

  • 24% Increase

  • 32% Increase

  • 41% Increase

  • 37% Increase

  • 21% Increase

  • 9% Increase

  • 47% Increase

  • 16% Increase

  • 40% Increase

  • 12% Increase

  • 15% Increase

  • 20% Increase

  • 17% Increase

  • 9% Increase

  • 8% Increase

  • 13% Increase

  • 15% Increase

  • 11% Increase

  • 9% Increase

  • 34% Increase

  • 36% Increase

  • 19% Increase

  • 19% Increase

  • 16% Increase

  • 21% Increase

  • 20% Increase

  • 12% Increase

  • 20% Increase

  • 18% Increase

  • 35% Increase

  • 22% Increase

  • 19% Increase

  • 42% Increase

  • 20% Increase

  • 45% Increase

  • 20% Increase

  • 22% Increase

  • 10% Increase

  • 22% Increase

  • 56% Increase

  • 46% Increase

  • 46% Increase

  • 40% Increase

  • 40% Increase

  • 48% Increase

  • 32% Increase

  • 52% Increase

  • 25% Increase

  • 41% Increase

  • 32% Increase

  • 32% Increase

  • 35% Increase

  • 25% Increase

  • 21% Increase

  • 28% Increase

  • 30% Increase

  • 26% Increase

  • 23% Increase

  • 38% Increase

  • 34% Increase

  • 38% Increase

  • 35% Increase

  • 47% Increase

  • 36% Increase

  • 40% Increase

  • 10% Increase

  • 19% Increase

  • 35% Increase

  • 18% Increase

  • 28% Increase

  • 16% Increase

  • 12% Increase

  • 16% Increase

  • 36% Increase

  • 40% Increase

  • 31% Increase

  • 18% Increase

  • 48% Increase

  • Please inquire via email for any interest in these figures and insights.