Customer Expectation Audits are a collaboration between TheCustomer and Brand Keys.
Over the past several years, TheCustomer and Brand Keys have been working together to produce and disseminate a wide range of consumer and brand insights for some of the most well-known brands in the world.
Together, they now bring some of the most valuable, most sought-after – and previously, most expensive insights to the marketplace in a format that is at once actionable and now, finally, affordable.
About Brand Keys
Brand Keys is the world’s oldest loyalty-focused research firm, specializing in loyalty metrics predictive of future in-market consumer behavior, loyalty, and brand profitability. These metrics have been proven to be extraordinarily accurate in identifying brand “flightpaths,” sales, share, and brand profitability 12 to 18 months ahead of traditional brand research or tracking.
The Brand Keys methodology has been independently-validated by organizations like The American Association of Advertising Agencies, the Association of National Advertisers, and The Advertising Research Foundation’s (ARF) "First Opinion" Review – the only such research approval review and designation in the world. Additionally, research conducted by the ARF found the Brand Keys framework is the most successful at predicting sales and subsequent changes in real-world consumer behavior.
These metrics have been successfully applied in B2B, B2C, and D2C categories in 35 countries by some of the world’s largest brands including Apple, Nike, Dunkin’, the U.S. Army, McDonald’s, The Hartford, Microsoft, Home Depot, Juicy Couture, Intel, Canon, Coca-Cola, Kate Spade, Hyatt, Johnson & Johnson, The Advertising Research Foundation, Citibank, Hyundai, Unilever, P&G, Macys, The New York Times, Wall Street Journal, Toyota, and AT&T.
Brand Keys has been the recipient of a Gold Ogilvy award, three “Innovator of the Year” awards, and four “Great Minds” awards from The Advertising Research Foundation, and has also been awarded the Association of National Advertisers’ Beacon Award.
About TheCustomer
The Customer (the person) is the central figure in every single business in the world. Billions of dollars are spent by companies around the globe trying to decode what makes them tick, what makes them buy, and what makes them stick around.
TheCustomer (the publication) explores, uncovers, and unpacks the people, processes and technologies that are behind the massive shifts in the customer dynamic and we deliver them to brand decision-makers through a series of online channels and themed meet-ups. It’s a space where CX meets Loyalty, where UX meets CRM, where Behavioral Economics meets data analyses - a place where all of the disciplines, research, technology and events that inform customer insights are rolled up into one neat package designed to keep you informed and inspired.
We talk to the forward thinkers – the CEOs, the CIOs and the people who are pushing the boundaries of what we currently know, of what we currently can do to create rich, profitable customer relationships.